Trademark News & Screw-ups From the court to the make-up counter! Serena Williams files legal documents to trademark her own beauty line

If you run out of ideas for your brand name, try spelling your own name backward. It just might give you some ideas. It's not the first time that Serena ventured into the world outside of tennis. Her cosmetics line is just an extension of what she's already doing under a brand that has already won a significant audience. Well done! In case you're wondering, no I'm not launching a new line of cosmetics under the ierdna brand...

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.