Trademark News & Screw-ups GENE SIMMONS Seeks To Register Trademark On 'Devil's Horns' Hand Gesture

I'm actually eternally grateful to Gene Simmons for writing dozens of songs I love listening to. I'd enjoy my life less if his music wasn't around. So unlike the envious crowd of people who think that Gene has "made enough money," I'm not gonna bash Gene for wanting to monetize his creativity. What fascinates me is that it took him so long to file this trademark application. Frankly, at this point, the gesture has become generic—even he indeed was the one who created it. In other words, no one can trademark it because it has become a universal symbol for "This rocks!" or something to that effect. With thousands of bands using the gesture dayly for decades, his chances of getting this trademark approved for "Entertainment, namely, live performances by a musical artist; personal appearances by a musical artist"—even if he claims first use in commerce since November 14, 1974—are slim to none. But hey, Gene has filed about 180 trademark applications and only 17 were registered. What's interesting though, is that he was able to trademark an image of a dollar sign on laundry bag. Check this out if you don't believe me: USPTO Link . How he got that one in is a mystery to me. UPDATE: In a surprise move, just hours after the news about the newly filed application started spreading around with many people openly mocking Mr. Simmons about his trademarking move, he expressly abandoned his trademark application, which means his trademark application will no longer pose any danger to those who might want to show the ubiquitous hand gesture while rendering entertainment services. I guess it's the best $275 (the government filing fees to file a trademark application in the U.S.), Gene Simmons spent on publicity!

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