Trademark News & Screw-ups GLUTEN-FREE GROUP DROPS TRADEMARK SPAT WITH CHEF JAMIE OLIVER

That's why you register certification marks—to license their use to others. It allows trademark owners to come up with pretty much any type of requirements that others must fulfill if they want to use the trademark. In this case, Gluten Intolerance Group has come up with the requirement for those who wish to use their logo (circle with the letters gluten-free) to certify their recipes as gluten-free, whatever that may mean. In these circumstances, the chef must either stop using the logo or agree to fulfill the necessary requirements.

The video below features Andrei Mincov's commentary of this article.

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