Trademark News & Screw-ups Gucci Escalates Legal Battle with Forever 21

Luckily, both parties have deep enough pockets. If this case goes all the way, we may witness an important shift in how fashion brands protect their designs. For fashion brands, being able to protect design elements they've used for generations is crucial. If Forever 21 wins, it will mean that trademarks are not the proper vehicle to protect such designs, which would be a massive concern, since protection through design patents, or industrial designs, as they are called in Canada, is extremely short-lived, spanning just some 10—14 years. Trademarks, on the other hand, can last forever.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.