Halloumi is safe but trademark loss a blunder, says minister
Andrei Mincov's commentary on the original article
As embarrassing as it is, the Minister is right. An active EU trademark is enough to prevent the loss of the brand in the UK. For now. When Brexit is finally in effect, things may change with all sorts of different scenarios presented around what's going to happen with EU trademarks in the UK. For now, if you have any business coming from the UK, you may want to start with an EU trademark that would cover all 28 countries of the European Union and pay close attention to updates about Brexit consequences in the field of intellectual property to make sure you file your UK trademark, if and when necessary. Ideally, you want to file both EU and UK trademarks. This strategy helped Cyprus with their Halloumi trademark a big time!