Trademark News & Screw-ups Hershey Entertainment targets The Milton Hotel in trademark infringement fight

Hershey Entertainment does not own a registered trademark for MILTON. In fact, the only U.S. registered trademarks that mention MILTON HERSHEY are MILTON HERSHEY SCHOOL trademarks owned by, you guessed it, Milton Hershey School—Not Hershey Entertainment. According to the article, Hershey Entertainment vigorously attacks hotels for alleged trademark infringement, and so far all of them caved in to Hershey's demands without going through a full-blown trial. We'll see what happens in this case...

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