Trademark News & Screw-ups Horse Race Announcer Sues Over Bill Murray Film That Included His Trademarked Tagline | Techdirt

The difference is, of course, that Michael Buffer registered his trademark in the 1990s and made it well-known that it's the phrase he is treating as his trademark. Compare that to the phrase that Dave Johnson started using in the 1960s and only trademarked in 2012. Big difference. "Let's get ready to rumble" is a textbook example of how you can monetize a catchphrase through trademarking. It's not the case with "And down the stretch they come." Which is why Dave's chances, in this case, don't look too promising.

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