Trademark News & Screw-ups How To Do A Trademark Lookup In 5 Quick Easy Steps

The problem with this post is that it fails to provide information that is in any way actionable. So, let's say you follow the article and come up with a list of trademarks that are similar to yours (which is the correct thing to do), let's say you use the trademark database to do a trademark lookup. What then? How are you supposed to interpret the results you're going to get? If you are thinking of a multi-word tagline, how do you make sure you're searching for the right elements separately? What about foreign equivelents? What about descriptiveness? What about goods and services covered by the trademarks you find? In other words, if you manage to learn something from a post that barely scratches the surface of the basic information about trademarks, you're definitely not prepared to make any meaningful decisions about protecting your brand. On the other hand, if you know how to do a proper search and how to properly file a trademark application, you definitely would not find such introductory posts of any value. So my question is, who was this article written for and why?

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.