Trademark News & Screw-ups Huge, FAKE Supreme store opens in Shanghai (and fans say it's even better than the original!)

This story is just another proof of what I have been saying all along: the brand is often the most valuable asset of a successful business. Your products can be ripped off. Even your whole store can be ripped off and even improved on. It's whether you own the brand or not that will determine if you can capitalize on your goodwill. And frankly, while Supreme may seem like a great brand, it's an arduous task to have it protected worldwide since it is such a common laudatory term. Which is probably one of the reasons why other Supremes were able to still be out there and continue the free ride on Supreme NYC's popularity.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.