Trademark News & Screw-ups Hummingbird sings no more after trademark writ slapped on cafe

And the cafe's owner's words are the exact reason why they ended up where they did. He said, "We did some online research and found there were other businesses in New Zealand with the Hummingbird name - an eatery in Wellington, an HR business, a photography, and printing company, so we just assumed we could use the name and didn't think anything more." Let me give it to you straight, Bobby. This is not how you pick a brand for your cafe. Sure, doing a simple online search first is a good idea. But it's not the end of the story If the road is clear after a preliminary online search, you need to have a professional do a proper trademark search for you to make sure you can use, and ideally, own the brand. Otherwise, chances are, you'll find yourself giving teary-eyed interviews about how you had such a great dream and it was rudely taken away from you.

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