In-N-Out Files Trademark Lawsuit Over Puma's New Drive-Thru Shoes
Andrei Mincov's commentary on the original article
I wonder if it is the case of someone overly confident at Puma's legal department who said it's all gonna be OK, don't worry about it, in which case some heads may roll. Or was it the case when some overly creative at Puma's marketing thought it's all gonna be OK if they don't even ask the legal department about this new project. Either way, Puma could have gotten away with In-N-Out-Burger-subtly-inspired shoes. But to make the entire marketing campaign so bluntly focused around burgers, to put palm trees on laces, and expect that In-N-Out, known for its vigorous IP protection, would stay quiet, is just crazy. No wonder Puma is claiming on their Instagram that the model is not available in the USA. I wonder why.