Trademark News & Screw-ups Instagram tells Brit app maker to bin LitterGram name in trademark spat

Anyone can sue anyone for anything, but in reality everything boils down to two questions: 1) does the little guy have the resources to fight the big guy; and 2) If the little guy has the resources to fight the big guy, how successful is the big guy going to be in court. I would not say that the two names are confusingly similar. Instagram surely does not own the "gram" part separately from Instagram. And Litter is not too close in sound, appearance or meaning to Insta. I would say that Littergram could end up winning the case. But it would take a lot of resources to withstand the massive litigation machine behind Instagram.

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