Trademark News & Screw-ups Irish Breeze sues US firm in baby wipes trademark row

A trademark is not going to protect the product itself. Just because your wipes "contain almost entirely water and no chemicals," doesn't mean you own the word "Water" as your trademark. To claim ownership in the product, you may try to get a patent, but trademarks do not protect functionality. What trademarks protect is the identity that allows customers to tell products and services of one company from identical or similar products and services of another company. And no, WaterWipes and WaterPura are not confusingly similar marks.

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