Trademark News & Screw-ups Is Uggs a Generic Name or Not?

While it blows my mind how a footwear item so unattractive ever managed to become so popular, the question here is not whether you like Uggs' fashion statement. It's whether the name "Uggs" is a valid trademark or, alternatively, if it's a generic name for every foot fetishist's worst nightmare. As we have seen with many examples, Google being the biggest and the most recent one, the more ubiquitous the name, the higher the risk of the brand losing its ability to function as a brand and becoming a common term for any product or service of a particular kind. In this case, the question is, when someone refers to these hideous sheepskin boots as uggs when they are NOT released under the UGGS brand, is it a trademark infringement or is it simply calling a thing for what it is, like calling a pencil a "pencil"? We will soon find out...

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