Trademark News & Screw-ups Jägermeister faces lawsuit from outdoor wear brand

I wonder if the outdoor wear brand (Alfwear) is aware of the KÜHL trademark registered in respect of wines by Bison Capital, LLC. If there's someone who should be upset at Jägermeister for using a name too similar to someone's registered trademark, it would be Bison. Trademark infringement requires likelihood of confusion, which takes into account not just the trademark itself but also the products (or services) that it covers. If Alfwear's and Bison's registered trademarks can peacefully coexist without creating such confusion, then so can Jägermeister's ad promote Jägermeister's drinks without causing confusion with an outdoor wear brand.

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