Trademark News & Screw-ups Judge fines Mongols motorcycle club $500,000, but group retains trademark

"If you have a trademark and you can't enforce it, you really don't have a trademark." Truer words have never been spoken. The whole idea of forcing the club out of their trademark was idiotic from the start. Mere cancellation of the trademark would mean that anyone else could apply and register the same trademark right away, including the same people behind the brand. A transfer of the trademark to the government would mean that the trademark could be challenged on the basis of non-use unless the government was genuinely planning to run a motorcycle club.

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