Trademark News & Screw-ups Justin Bieber Files Trademarks for New Fashion Line: Report

His music does not need to be any good. The apparel he sells under his new brand does not need to be any good. The brand itself does not need to be something outstanding. But he's doing one thing right—if you are launching a business (not a hobby), and you're giving it a name (no matter how bland), make sure to protect it (both the brand and the business). Otherwise, why bother?

The video below features Andrei Mincov's commentary of this article.



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