Trademark News & Screw-ups Kern's Kitchen head sues Courier Journal for trademark infringement

A trademark will not help you stop others from publishing the recipe of your pies. A trademark will surely help you stop others from naming their pies similarly to yours. The question is, will you be able to stop others from publishing the recipe of your pies while mentioning the name of your pie. It all boils down to the likelihood of confusion. Will readers be confused into believing that the recipes originate from the brand owner? A secondary question here is, is the publication of a recipe that refers to the name of the pie in a generic fashion (i.e. "Derby chocolate-walnut pie" vs. "Derby-Pie® chocolate-walnut pie") dilutes and devalues the trademarked brand.

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