KFC hits back at lawsuit, claims Boise pizza company fraudulently obtained trademarks
Andrei Mincov's commentary on the original article
KFC's attorneys are doing whatever they can to come up with a plausible defense for why their client is not infringing. It's an uphill climb, but they discovered enough of an issue to stay in the fight long enough to have options. Fraudulent statements can lead to invalidation of a trademark, but is it a fraud to make a statement that "Smoky Mountain" does not have any significance in respect of restaurant services other than to identify the particular restaurant? Very unlikely.