Trademark News & Screw-ups Kim Kardashian Says She's Not Infringing Unrelated Beauty Brand's "KW" Trademark

Does KKW infringe on a KW trademark? Unless the case settles (which it probably will), we will soon find out. In addition to the laches and clean-hands defenses (which are interesting to read about), I wanted to make a quick point as to the strength of both trademarks. Typically, trademark protection for acronyms and very short words is pretty limited. In other words, you don't get to own letters of the alphabet. You get to own a brand that, as a whole, is considered by the public to represent the source of your products and services. Until you reach the status of ubiquity, it would be possible for others to include your abbreviation as part of their own acronym-based trademarks. The only reason KW may have a shot at success here is that Kim's trademark is made of the same letters as KW. It also starts with the same letter. What I mean by that is, if Kim's brand was AKW or TKW or anything like that, KW's lawsuit would have been a no-starter. However, in case of KKW vs. KW, confusion may actually be likely. We will see how it goes.

The video below features Andrei Mincov's commentary of this article.

THINKING OF TRADEMARKING YOU BRAND?

DISCOVER MODE

Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.