Trademark News & Screw-ups Kim Kardashian Says She's Not Infringing Unrelated Beauty Brand's "KW" Trademark

Does KKW infringe on a KW trademark? Unless the case settles (which it probably will), we will soon find out. In addition to the laches and clean-hands defenses (which are interesting to read about), I wanted to make a quick point as to the strength of both trademarks. Typically, trademark protection for acronyms and very short words is pretty limited. In other words, you don't get to own letters of the alphabet. You get to own a brand that, as a whole, is considered by the public to represent the source of your products and services. Until you reach the status of ubiquity, it would be possible for others to include your abbreviation as part of their own acronym-based trademarks. The only reason KW may have a shot at success here is that Kim's trademark is made of the same letters as KW. It also starts with the same letter. What I mean by that is, if Kim's brand was AKW or TKW or anything like that, KW's lawsuit would have been a no-starter. However, in case of KKW vs. KW, confusion may actually be likely. We will see how it goes.

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