Trademark News & Screw-ups Kodi Declares ‘War’ on Trademark Trolls

Yes, trademarks are registered on a per-country basis. Just because you secure your name in the U.S. doesn't mean someone else couldn't trademark it in Canada. Which is exactly what happened here. That in combination with Amazon trademark enforcement rules makes it absolutely crucial to make sure that you own your brand in all jurisdictions where you have enough of a market. Trolls or not, it would have been infinitely easier for Kodi to secure its brand if they trademarked it right away, rather than wait for someone else to snatch it from under their nose.

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