Trademark News & Screw-ups Kraft takes Bega to court over classic peanut butter stand-off

This dispute may become a classic example of a clash between contractual rights and statutory IP rights. Typically, contractual rights overrule default statutory provisions relating to who owns what IP. IP continues to govern relationships that are not covered by a contract. The really tasty stuff (pun intended) happens when there is a dispute as to what is governed by a contract and what isn't. Either way, this dispute shows how important trademarks are: it's really the most valuable part of the multi-million peanut butter business! This battle will likely make into textbooks—regardless of the outcome.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.