Trademark News & Screw-ups Kroger sues Lidl for trademark infringement

"Preferred Selection" is indeed similar to "Private Selection." The logos are somewhat similar, too. The real question is, how strong is the "Private Selection" brand in terms of enforceability, given a potential argument that "private selection" merely describes a feature or characteristic of Kroeger's products and services. Lidl is not a whipping boy who's going to quietly take it. It would be interesting to see how far this dispute will go.

The video below features Andrei Mincov's commentary of this article.

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