Trademark News & Screw-ups Kylie Jenner's Battle Over 'Rise And Shine' Heats Up, Trademark Holder Files Complaint With Snapchat

If only New Jersey single mom Cathy Beggan trademarked the name RISE-N-SHINE, she would have had a much stronger case. Instead, she owns a design mark with all sorts of things written on it. The literal part of the mark says EVERYDAY DESIRES MET... NATURALLY RISE-N-SHINE. And that may be too far away from what Kylie is doing. And to make matters worse, even this trademark is now being opposed by another RISE N' SHINE!

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