Trademark News & Screw-ups Last Call: Molson Coors Sued Over Vizzy Seltzer Name; Coronavirus Affects Beer Sales and Production in China | Brewbound

That's a tough one. On the one hand, the arguments that Vizzy lawyers are advancing make sense. There are many differences that will probably allow consumers to tell Vizzy apart from Brizzy. On the other hand, I can put myself in the shoes of Brizzy founders who feel their great idea is being blatantly ripped off with impunity. They may have pioneered a new trend. The question is, will they be pioneers lying in the dirt with arrows in their backs...

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