Trademark News & Screw-ups Levi's Does Not Want Other Brands Using Tabs on Their Pants

This is fascinating. I remember my school days in Russia in the late 1980s, and Levi's jeans were all the rage! Everyone was dreaming of getting not just any Levi's jeans. Everyone was dreaming of getting a pair of authentic Levi's jeans. And the red tab at the back pocket was one of the most valuable attributes to prove to the rest of the school that you're megacool. What's interesting though is that having started to place the tab in their jeans back in 1936, it took Levi's 81 years to realize they wanted to stop other jeans manufacturers from placing tags at the side of a back pocket? For 81 years it was OK, and now it's not? It would be interesting to see if this case ever gets to trial.

The video below features Andrei Mincov's commentary of this article.

THINKING OF TRADEMARKING YOU BRAND?

DISCOVER MODE

Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.