Trademark News & Screw-ups Levi's Does Not Want Other Brands Using Tabs on Their Pants

This is fascinating. I remember my school days in Russia in the late 1980s, and Levi's jeans were all the rage! Everyone was dreaming of getting not just any Levi's jeans. Everyone was dreaming of getting a pair of authentic Levi's jeans. And the red tab at the back pocket was one of the most valuable attributes to prove to the rest of the school that you're megacool. What's interesting though is that having started to place the tab in their jeans back in 1936, it took Levi's 81 years to realize they wanted to stop other jeans manufacturers from placing tags at the side of a back pocket? For 81 years it was OK, and now it's not? It would be interesting to see if this case ever gets to trial.

The video below features Andrei Mincov's commentary of this article.



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