Trademark News & Screw-ups "Love" Is Not Enough for Trademark Confusion: Marilyn D. Mintz v. Subaru of America, Inc

You could say Duh! if not for many other similar disputes that actually go through. Not saying that the court made a mistake here or that mistakes were made in those other similar disputes. What I am saying is that, don't make the mistake of trying to rationalize the decision through some easy-to-understand metrics. Such as "one word out of three is OK" or "nobody can own love", or "Subaru's lawyers will always win." At the end of the day, it all boils down to the somewhat subjective evaluation of whether the confusion is likely.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.