Trademark News & Screw-ups Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

Very good article on approaches to take when trying to come up with a great brand. Confirms what I've been saying all along: with brands, unique is better than great. But do yourself a favor and read the whole thing.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.