Marsh loses trademark tussle with insurtech start-up Marshmallow

Andrei Mincov's commentary on the original article
In my recent comment on the case, I wrote that the big insurance company didn't need to be right, they didn't need to win. All they needed is to "make sure you spend more money than you have on lawyers and, more importantly, to make sure your focus switches from innovating and disrupting to fighting a totally unnecessary battle."

So now the startup won. They get to keep the name (unless the giant sues them in court, rather than within the Trademark Office system) and they get a whopping £800 in costs. Something tells me, they may have spent a bit more than that on their attorneys.
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