Trademark News & Screw-ups Mayhems accuses Thermaltake of Pastel trademark rip-off

The story is, of course, very dramatic. The real question is whether Thermaltake is indeed using the word "Pastel" AS A TRADEMARK or in a descriptive sense. What Mayhems is saying is that "PASTEL" is their trademark is that there are many other ways to refer to solid, rather than transparent, coolants. What Thermaltake is saying is that "PASTEL" is just an industry term generally understood by the public to refer to solid coolants. That's the danger of adopting a trademark that has a risk of being considered descriptive. Makes it easier for big boys to play the game of chicken. Having said that, it doesn't really look like PASTEL is descriptive for coolants, so Mayhems may actually have a solid case against Thermaltake. Pun intended.

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