Trademark News & Screw-ups McGregor beaten to the punch as 'IP squatter' files trademark claim

Even in common-law countries where you CAN prevail in a dispute against a registered trademark if you show that you started using the brand first, it is infinitely more expensive compared to just securing your brand first. But the worst thing for legitimate brand owners is that most countries won't even look at the prior use. All they care about is who filed their trademark application first.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.