McGregor beaten to the punch as 'IP squatter' files trademark claim

“As a mentor to thousands of entrepreneurs, I recommend that it's very important to trademark your name in advance. If you're ever going to spend any effort, time, money in promoting your brand and growing your business, you have to protect your brand Day 1. I've worked with law firms and lawyers, and unfortunately almost all of those experiences are not very good. Working with Andrei and Trademark Factory®—because of their set fee and a money-back guarantee—gave me so much more confidence and made me so much more comfortable doing business with them. I recommend all entrepreneurs to trademark their brands through Trademark Factory. Go through their free trademark search just to see if the trademark is even trademarkable. I'm sure you'll find it's a great team to work with.”

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Andrei Mincov's commentary on the original article

Even in common-law countries where you CAN prevail in a dispute against a registered trademark if you show that you started using the brand first, it is infinitely more expensive compared to just securing your brand first. But the worst thing for legitimate brand owners is that most countries won't even look at the prior use. All they care about is who filed their trademark application first.