Trademark News & Screw-ups Microsoft's LinkedIn Attempts to Stop U.K. Trademark for 'KinkedIn'

If you're wondering how in the world Microsoft lawyers found out about the KinkedIn application, let me tell you. They're using a service similar to our weekly confusion watch that brings to their attention all newly filed trademark applications that are somewhat similar to the brands they own. This is crucial in Europe where the Trademarks Office won't even check if new trademark applications are confusingly similar to previously filed or registered trademarks—it's the responsibility of the owners of those previously filed and registered trademarks. But even in countries where the Trademarks Office properly does its job, it's not uncommon for the Trademarks Office to approve applications for trademarks that affect someone else's prior rights. Bottom line: simply getting a trademark registered is not enough. You have to make sure you're monitoring (or have someone monitor for you) newly filed trademarks to make sure they don't diminish your rights. P.S. Funny thing is that LadyBoss is a trademark we registered for our client in the EU. The KinkedIn lady better not use the LadyBossUK name for anything related to weight loss!

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