Trademark News & Screw-ups MoMA Sues New Café and Gallery “MoMaCha” for Trademark Violation

I don't even know what's worse, the name MoMaCha or the ignorant comments by the cafe's owner. To reduce the issue to the use of the Helvetica font in the logo is simply ridiculous. But most importantly, ineffective. The more you downplay the strength of the plaintiff's case, the more viscous the plaintiff's attacks will be. Why would you attract the wrath of a company with a huge litigation budget is beyond me.

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