Trademark News & Screw-ups MoMA Sues New Café and Gallery “MoMaCha” for Trademark Violation

I don't even know what's worse, the name MoMaCha or the ignorant comments by the cafe's owner. To reduce the issue to the use of the Helvetica font in the logo is simply ridiculous. But most importantly, ineffective. The more you downplay the strength of the plaintiff's case, the more viscous the plaintiff's attacks will be. Why would you attract the wrath of a company with a huge litigation budget is beyond me.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.