Mondo name change attracts 12,000+ entries after trademark dispute

Andrei Mincov's commentary on the original article
Again, the point is not HOW you come up with the name for your brand (whether you do it yourself, use an agency, or crowdsource it). What matters is, are you going to do a proper thorough comprehensive trademark search to make sure the name (or a similar name) has not yet been taken?
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