Trademark News & Screw-ups Monster Energy Loses Appeal On Monsta Pizza Trademark Ruling

Sometimes, being a trademark bully can backfire against you and actually devalue your brand. Sometimes, however, being a trademark bully allows you to build a reputation of someone whose brand you don't want to touch with a ten-foot pole. Remember one thing: big guys have resources that small guys don't. I don't only mean money. I mean time. I mean access to good lawyers. I mean manpower to run a company while lawyers are taking care of the legal stuff. Winning a lawsuit is one thing. Staying profitable while being involved in litigation is another. As cynical as it may sound, as a small business, you want no part of litigation experience - even if you're right.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.