Monster stoush: Small business Ferment Monster turns to crowdfunding in trademark battle with energy drink giant

Andrei Mincov's commentary on the original article
I'm known for saying that oppositions are the catastrophe scenario. They happen very rarely but tend to be very expensive. While the small business owner's position partially makes sense (there is very little, if any, likelihood of confusion between the brands, given the difference in products and services), the arguments she offers in support of her position ("monster" is a dictionary word) completely misses the point of how trademarks work. It is commendable that the owner is willing to stand up for her rights and not be bullied into rebranding, but it takes
much more than just passion to win a legal case against a monster corporation (see what I did there?)
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