Trademark News & Screw-ups Nestle foiled by Cadbury as KitKat trademark battle reaches UK

Three things are really interesting about this. First of all, the dispute is not about the name KitKat, but the shape of KitKat chocolates. Unconventional trademarks at their finest! Second, we have a situation when KitKat shape both is and isn't trademarked in the UK. It IS trademarked because Nestle owns a EU trademark, which covers the UK. It is NOT trademarked because UK Trademarks Office upheld Cadbury's opposition against the registration on the national level. Third, and most importantly, whether or not it's trademarked in the UK, I just love KitKats :)

The video below features Andrei Mincov's commentary of this article.

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