Nike drops clothing line after US Naval Academy claims trademark infringement
Andrei Mincov's commentary on the original article
Not only does Nike's decision make sense from the PR perspective (you don't want to piss off the Navy), it also makes sense from the business perspective. Indeed, why build a brand if you can't own it? Anyone can sell t-shirts and sweatpants. The brand is what makes people buy YOUR t-shirts and sweatpants. If you don't own the brand, what DO you own?