Trademark News & Screw-ups Nike drops clothing line after US Naval Academy claims trademark infringement

Not only does Nike's decision make sense from the PR perspective (you don't want to piss off the Navy), it also makes sense from the business perspective. Indeed, why build a brand if you can't own it? Anyone can sell t-shirts and sweatpants. The brand is what makes people buy YOUR t-shirts and sweatpants. If you don't own the brand, what DO you own?

The video below features Andrei Mincov's commentary of this article.



Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.