Nike files countersuit against Kawhi Leonard over 'Klaw' logo
Andrei Mincov's commentary on the original article
While it doesn't matter who came up with a name first when it comes to trademark ownership, it does matter for logos. The reason is that individual words and short phrases cannot be protected by copyright. On the other hand, logos can be protected by copyright. And when an artist draws a logo, you want to make sure you have all the necessary paperwork that makes sure the artist assigns the rights in the design over to you. Otherwise, you may end up in a situation when you don't own your logo.