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It's a amazing how much a trademark application can reveal in terms of one's plans. Experienced business owners don't make loud announcements and expensive preparations and then wait until someone snatches their trademark from under their nose. First they make sure they secure the brand—and then they make the loud announcements and expensive preparations. In a grand scheme of things, the cost of trademarking SUPER NINTENDO WORLD is negligible. But the value of a protected brand is huge. More importantly, the cost of having someone dispute the name after they'd open their doors would be massive.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.