Trademark News & Screw-ups Nintendo Trademarks Joy-Con Icons

I wonder if the application will be rejected on the basis that functionality cannot be trademarked. This is how LEGO lost their trademark rights in the shape of the blocks. Nintendo's argument here would be that they could have placed the buttons anywhere and that their choice of placement is not dictated solely by reasons of functionality. The Trademarks Office may argue that there are only so many ways you can place arrows and buttons on a controller. We'll see how this one turns out...

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