N.J.'s Halo Farm sues Halo Top ice cream over trademark infringement
Andrei Mincov's commentary on the original article
What's interesting is that both HALO FARMS and HALO TOP were registered as trademarks with USPTO. So the Trademarks Office didn't think they were confusing, HALO FARMS didn't oppose HALO TOP's trademark application, and now they're trying to go the litigation route. What is even more interesting is that there are two more registered trademarks, MEET THE MILK SO GOOD IT HAS A HALO and MRSD SHAVED ICE HALO-HALO SWEET & CREAMY owned by two completely unrelated companies. In these circumstances, HALO FARMS would have a hard time proving that they should be granted the monopoly over the word HALO.