No aloha? Chicago eatery goes after poke shops for trademark infringement

“Andrei Mincov of the Trademark FactoryÂ® helped me register my domain name JohnChow.Com as a trademark and did a masterful job. Because of Andrei, JohnChow.Com is now a trademark in the United States and soon to be registered in Canada. The process was extremely easy. He asked me a couple of questions, I told him, and he took care of the rest. I didn't have to do anything. Now I'm fully protected. Your name is one of your biggest assets. If you've been in business, you need to protect yourself. The cost of Trademark FactoryÂ®'s service is extremely reasonable, and if they have a money-back guarantee. So really, there was nothing for me to lose, and everything for me to gain. Definitely will do business again.”

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Andrei Mincov's commentary on the original article

As Glenn Beck's new book title goes, there are just too many people now who are "Addicted to Outrage." How can someone own this word or that word?! The world is coming to an end!!!! AAHHH!!! Who cares that it's not what trademarks are about and it's not what the trademark owner was trying to enforce. Kudos to Aloha Poke Co. for not caving in and letting the (oh so expected) social outrage to stop them from protecting their valuable brand.