No aloha? Chicago eatery goes after poke shops for trademark infringement

“I used Trademark Factory's All-Inclusive package to trademark SHACK SHINE in Canada and the U.S., and I'm very happy with my experience. I've never seen anybody offer legal services for a flat fee with a 100% money-back guarantees, and I got a chance to put Andrei's promises to the test. After USPTO issued an office action listing several objections to our application, Andrei and his team wrote a 10-page response that worked like a charm! I know how much effort and time went into preparing the argument, but here's the beauty of the all-inclusive package: they didn't charge me an extra penny to write the response. The brand is an extremely valuable asset of my business, and thanks to Trademark Factory, it is now fully protected!”

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Andrei Mincov's commentary on the original article

As Glenn Beck's new book title goes, there are just too many people now who are "Addicted to Outrage." How can someone own this word or that word?! The world is coming to an end!!!! AAHHH!!! Who cares that it's not what trademarks are about and it's not what the trademark owner was trying to enforce. Kudos to Aloha Poke Co. for not caving in and letting the (oh so expected) social outrage to stop them from protecting their valuable brand.