DISCOVER MODE
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As Glenn Beck's new book title goes, there are just too many people now who are "Addicted to Outrage." How can someone own this word or that word?! The world is coming to an end!!!! AAHHH!!! Who cares that it's not what trademarks are about and it's not what the trademark owner was trying to enforce. Kudos to Aloha Poke Co. for not caving in and letting the (oh so expected) social outrage to stop them from protecting their valuable brand.
The video below features Andrei Mincov's commentary of this article.
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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.