Old Bay sues to protect its trademark
Andrei Mincov's commentary on the original article
Just like you wouldn't get away with Specific Motors for cars, Macrosoft for software, or Blossomweiser for beer, you should not be able to get away with New Bae for seasoning when there is a 70-year-old Old Bay brand out there. Kind of reminds me of Faith No More's song that goes, "It's always funny until someone gets hurt. And then it's just hilarious!" As New Bae owner will probably find out soon, trademark litigation lawsuits might hurt a little bit.