Trademark News & Screw-ups Omni trademark suit might be just the beginning

You are allowed to use third party trademarks on your website to indicate the name of the products or services you can lawfully make available through your website. What you can't do is create an impression that you are an authorized distributor of those products—unless, of course, you have such authorization. For example, it's perfectly OK to sell a used iPhone on Craigslist and state that you are selling an iPhone (even though 'IPHONE' is, of course, trademarked by Apple). But it's not OK to create a website weselliphones.com, because that would create the impression that Apple has authorized such use. So in this case, the question would boil down to, are end users confused into believing they're dealing with Omni (or a party authorized by Omni) or is this clear that they're not?

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.