Trademark News & Screw-ups Perfect pairing! The Backstreet Boys are set to open Backstreet BBQ after revealing plans to launch their own brand of tequila

I wonder if their plans to launch their own brand of tequila have anything to do with George Clooney selling his tequila brand for $1 Billion... This is yet another reminder of the power of a brand. Used properly, it can generate revenue long after the core product or service under which the brand became famous has started to fade away.

The video below features Andrei Mincov's commentary of this article.



Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.