Trademark News & Screw-ups Perfect pairing! The Backstreet Boys are set to open Backstreet BBQ after revealing plans to launch their own brand of tequila

I wonder if their plans to launch their own brand of tequila have anything to do with George Clooney selling his tequila brand for $1 Billion... This is yet another reminder of the power of a brand. Used properly, it can generate revenue long after the core product or service under which the brand became famous has started to fade away.

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