Trademark News & Screw-ups Pernod Ricardo's and Cuba's Havana Club rum: A stolen trademark and a stolen rum

Ouch. I've often said that when it comes to IP disputes, judges don't buy better law. They buy better stories. Thus, the main goal of any business owner who might end up in a dispute is to make sure they have a better story than the other side. Remember that story when two hunters got attacked by a grizzly bear? As they started to run away from the bear, one of them stopped to put on his sneakers. The other one shouted, "Are you crazy? Are you trying to outrun the bear?" To which the sneaker-equipped hunter reasoned, "Don't need to. All I got to do is outrun you." Same goes for IP disputes. You don't need a perfect story. You need a better story than the other side. And Bacardi is surely working very hard on building that story for themselves now.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.