Trademark News & Screw-ups Popular iOS game 'Clicker Heroes' pulled from App Store after name theft

This is a great lesson to those who do not care to protect their brand in all markets that are important to their business. While the initial worldwide takedown was improper (especially since Playsaurus registered its trademark in Canada and the U.S.), Apple ultimately reached a fair decision. In China, there is no such thing as unregistered trademarks. Whoever files their application first, wins. Everyone else loses out. What's curious though is that Apple now has to deal with trademark infringement issues on a per country basis, which could lead to some delicate situations.

The video below features Andrei Mincov's commentary of this article.



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