Trademark News & Screw-ups Portland Clothing Company Wildfang Sues Target's "Wild Fable" Line for Trademark Infringement

Is this a true case of trademark infringement or just a triggered feminist brand seeking attention? While a legal argument could be made that the overlap in the first five letters could indeed result in the likelihood of confusion, the ridiculous comments by the feminists that Target stole their brand concept by focusing on "enabling guests to create their own style for their many life moments" leads me to the conclusion that Wildfang is not planning to win this battle on the merits of their trademark infringement allegations.

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