Prey for the Gods forced to change name after trademark complaint from Bethesda

Andrei Mincov's commentary on the original article
It's a happy resolution to a silly problem. If you're caving to the demands of a larger company that claims you can't use the word "Prey" in the name of your game, if you thought about fighting this but chose not to, why in the world would you pick a name, Praey, that could STILL get you in trouble? You say you didn't want to spend your precious kickstarter funds, but you picked the name that was close enough for the bully to still have a viable argument that your new name is confusingly similar? Good news for the startup is that they were able to settle with Bethesda. But it's a trend that I see a lot. Someone gets a demand letter. They don't want to go into a direct fight, but they pick way to meet the demands and also insult the rich and powerful IP owner. This is typically a very bad strategy because rich and powerful IP owners usually do not enjoy being insulted.
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