Trademark News & Screw-ups Prey for the Gods forced to change name after trademark complaint from Bethesda

It's a happy resolution to a silly problem. If you're caving to the demands of a larger company that claims you can't use the word "Prey" in the name of your game, if you thought about fighting this but chose not to, why in the world would you pick a name, Praey, that could STILL get you in trouble? You say you didn't want to spend your precious kickstarter funds, but you picked the name that was close enough for the bully to still have a viable argument that your new name is confusingly similar? Good news for the startup is that they were able to settle with Bethesda. But it's a trend that I see a lot. Someone gets a demand letter. They don't want to go into a direct fight, but they pick way to meet the demands and also insult the rich and powerful IP owner. This is typically a very bad strategy because rich and powerful IP owners usually do not enjoy being insulted.

The video below features Andrei Mincov's commentary of this article.



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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.